ABA - Back to One » mikeg (director)

ABA – Back to One

We need to reduce plastic waste in the environment. American Beverage is doing just that with the combined efforts of Pepsi, Dr. Pepper, and Coca-Cola. ♻️ This motion control spot helps explain the process and encourages us all to help get every bottle back.

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Client: American Beverage
Agency: GMMB
Production: Bodega

Behind The Scenes for American Beverage

We shot this motion control spot on the Mark Robert’s Cobra – a long armed, high-speed robot – to allow us to create precise camera moves that speak to the carefully thought out and circular nature of the ABA recyling process.

Behind the scenes video

American Beverage

American Beverage

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