We need to reduce plastic waste in the environment. American Beverage is doing just that with the combined efforts of Pepsi, Dr. Pepper, and Coca-Cola. ♻️ This motion control spot helps explain the process and encourages us all to help get every bottle back.
Client: American Beverage Agency: GMMB Production:Bodega
Behind The Scenes for American Beverage
We shot this motion control spot on the Mark Robert’s Cobra – a long armed, high-speed robot – to allow us to create precise camera moves that speak to the carefully thought out and circular nature of the ABA recyling process.