Shell – Fuel For Thought

Maybe it’s time to unthink what you think you think about premium fuel?? ⛽️ This motion control oner for Shell is super premium, just like V-Power Nitro+ Gasoline!! This national spot is part of a 360 campaign. I also shot medium format stills for digital, print, and billboards.

Client: Shell
Agency: JWT / Mirum
Production: Bodega
Behind The Scenes for Shell

Between the choreography of the camera, spokesperson Brent Bailey, helpful Shell Ninjas, special effects gags, and visual effects placement, all in a 30 second techno dolly motion control move through four massive set pieces, this was a monster project. This side-by-side video (shot by DP Dallas Sterling) will give you a look behind the scenes as all of the pieces came together for our tenth (and hero) take.

Behind the scenes video
Behind the scenes stills