Maybe it’s time to unthink what you think you think about premium fuel?? ⛽️ This motion control oner for Shell is super premium, just like V-Power Nitro+ Gasoline!! This national spot is part of a 360 campaign. I also shot medium format stills for digital, print, and billboards.
Between the choreography of the camera, spokesperson Brent Bailey, helpful Shell Ninjas, special effects gags, and visual effects placement, all in a 30 second techno dolly motion control move through four massive set pieces, this was a monster project. This side-by-side video (shot by DP Dallas Sterling) will give you a look behind the scenes as all of the pieces came together for our tenth (and hero) take.